6 THINGS EVERY CUSTOMER WANTS

6 Things every customer wants

Life in its entirety is business. Whether it is about a relationship, academics, buying and selling and so on, you must see it from a business perspective. In everything you do, you have to put into consideration what you are investing and what is expected of your investment. Do not let life happen to you by chance, be deliberate with how you live. Whether it is money, resources or time that you are investing in something, always consider what will come out of it. Always remember to see everyone around you as customers and treat them right. Whether it is your family, your partner, your friend or your clients, there is something they want from you and if you understand what they want, you can have their loyalty. Let’s look at what they want from you.

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1. RELIABILITY – To be reliable means to be able to say something and do it just the way you said it. You shouldn’t make promises you have no means of fulfilling neither should you make a list of services you aren’t offering. You are not a jack of all trade and even if you are, be master of one! Let your customers be dependable on you! If what you are offering is Pizza, let them know you with Pizza and let that Pizza be at its best!

2. QUALITY SERVICE – Nobody wants to be disappointed especially when they have offered something in exchange for their expectation. Nobody will be happy receiving a service that doesn’t have value for what they paid for. Ensure that what you are offering is the best and never compromise here. Quality services will not just help you beat the competition, it makes your customers accept and trust you. Quality service isn’t just about offering quality products; it is also about offering quality products with quality manner, approach and very special treatment. You don’t have to shout at customers, treat them partially or treat people casually just because you are tired. Your customers are the reason why you are doing business and therefore you must accord them with that privilege.

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3. SHARE RESPONSIBILITY – Customers are not always right but you don’t have to say that to their face. Everyone makes mistakes and sometimes customers can make wrong choices too. When a customer subscribes to a service or purchase a product but calls back to say they made a mistake with their choice and would want to change, don’t just act as though it is all their responsibility and not your concern. Show deep concerns for them and inform them of the options available which may mean adding a little money to get what they want or just a straight return and collection of what they want if you have nothing to lose. This tells them how much concern you have for them and they will appreciate you with their loyalty.

4. RESPONSIVENESS – When you render a service or sell a product to your customer, don’t just leave them at that point. Ensure you call for feedback on how the product is serving them and try to take note of their complaints with apologies where necessary. You can also follow up a customer to ensure he or she is using the product as supposed for maximum effect. You have to keep your lines open and be quick to respond to customer’s emails and messages. There are lots of firms who don’t take emails serious, they take weeks to respond to customers emails and they tend to lose their customers. I remember searching for a product online; I got to a website that had just what I needed. I called the line on the website and the person that picked was in a noisy place and would not hear me. He hung up and never called back! He lost me anyway.

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5. EMPATHY – Serving people don’t mean you are doing them a favour, your customers are the ones doing you a favour and therefore you must not treat them like trash. You have to put them in your shoes and always consider if you would love how you treat them or if you would treat yourself how you treat them if you were to be going through what they are going through. Sometimes, you have to put profits behind and help your customers just to gain them. Sometimes, a customer may truly need products on credit and while you should be very careful on this, you’ve got to really put some people into consideration depending on the kind of people you are serving. Sometimes, consider giving discounts and doing giveaways for certain kinds of people.

6. COMPETENCE – You may know what you are doing but never employ someone who is ignorant. Nobody likes to be the victim of incompetence and just a little of it can put you out of business. Ensure you know your craft so well and ensure you keep improving on it. If you don’t have the resources to sponsor your staff for training, you could organize local and in-house training for your staff. I remember some years ago, I lost my phone and needed to retrieve my line and when I went to the telecommunication office, the young lady who attended to me treated me with so much respect, so much attention and with a good sense of humour. We were like friends at that spot and I had a smooth service. After that time, any day I would have a need to go to the telecommunication office, it was her I always preferred and if she isn’t around, I would leave and come back later. When you are competent or you have competent staff, customers will always come back for that reason.

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I believe this 6 list has helped you greatly! Do you think there is more? Do you have anything to say? Please let’s read from you! Use the comment section.

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